Jupiter: Hispanic E-Commerce Spending Growing

 Interesting summary.  I wish I could afford the full report.   Eleven percent is a good number.  It shows that Latinos are a force online.

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taken from http://www.marketingvox.com/archives/2007/07/09/jupiter-hispanic-e-commerce-spending-growing/

A new report shows 11 percent of all e-shopping is done by Hispanics, a percentage that’s only expected to grow, reports MarketingPilgrim.

The report comes from JupiterResearch, which says Hispanic shoppers will spend $12.8 billion on e-commerce purchases this year. By 2011 that’s expected to grow to $21.6 billion, or 13 percent of the total.

The study also showed Hispanic consumers are more likely to run online research before going to a physical store to make the ultimate purchase.

Other findings show Hispanics are more apt to leave online feedback. They also use the same search engines as non-Hispanics, don’t have a problem with using an English-language website and have different methods of preferred payment than other groups.